Spain will travel through a World Cup summer in navy cut by a Madrid atelier. The jacket carries one small embroidered Anagram on the sleeve and nothing else. Loewe has signed on to dress the national teams for the next four years.
The tournament opened on June 11 at the Estadio Azteca in Mexico City, Mexico against South Africa, the first whistle of a World Cup spread across North America. Spain arrives with the best-dressed itinerary in the draw. Jack McCollough and Lazaro Hernandez have built a full travel wardrobe for the men’s and women’s national teams, the start of a partnership that runs for the next four years.
The timing is loaded. Loewe turns 180 this year, and the house has spent the spring marking the date with an archive publication and an anniversary campaign. A deal with the Spanish national side lands as the most public birthday gesture of all. The oldest fashion name in Spain now walks out with the country’s most-watched team.
The wardrobe
The clothes themselves stay quiet. A navy suit, cut and finished in a Madrilenian atelier, with the Loewe Anagram embroidered small on the sleeve. A sky blue polo to wear beneath it. Around the tailoring sit casual pieces, shoes and leather goods, a complete kit for airports, hotel lobbies and the long bus rides between group-stage cities.
The brief covers travel rather than play. Tunnel walks, arrivals, official functions. Ninety minutes of football pass in polyester; everything around those minutes now passes in Spanish leather and wool. Players photographed at every gate and every team hotel make a steadier campaign image than any billboard buy.
The sharpest kit at this World Cup never touches the pitch.
The Splendid EditSpain opens against Cape Verde on June 15 in Atlanta. The squad will board in Loewe before a ball is kicked, which means the partnership delivers its first image days ahead of the first goal.
180 years
Loewe began in 1846 as a leather workshop on a Madrid street, which makes it the second oldest luxury fashion house still operating. The craft credentials sit underneath everything the brand does, and the federation deal reads as a continuation of that lineage. Suits made at home, for players representing home, in the house’s anniversary year.
McCollough and Hernandez took over creative direction from Jonathan Anderson early last year and showed their first collection in Paris for Spring 2026. Their season so far has leaned on the archive: the Amazona redrawn for a new decade, the anniversary campaign shot across six generations of cultural figures. Football gives them something the archive cannot, a live audience in the billions and a squad of twenty-something faces wearing the clothes as work uniform.
Loewe leather goods, photographed by David Sims for the house · Courtesy of Loewe
The wider pitch
Fashion has claimed this tournament early. Palace and Nike release a capsule for England on June 12, introduced by a short film with Wayne Rooney and Jill Scott, ahead of England’s opener in Dallas on June 17. Nike handed Nigeria’s kit to the artist Olaolu Slawn, who drew the Super Eagles’ wings by hand across shirts, jackets and boots. The United States squad wears graphics drawn from the Virgil Abloh Archive, down to a pair of Zoom M9 boots that nod to Mia Hamm. French internationals have been photographed arriving at camp with the Hermès Haut à Courroies, the house’s first bag, on their shoulders.
Within that crowd, Spain’s move is the most complete. The others are capsules, kits and accessories. Loewe is dressing a federation for four years, both squads, head to toe. One house, one country, one wardrobe.
A tournament this size produces a single lasting picture for each team. For Spain in 2026 that picture may arrive at an Atlanta airport gate, fifteen players in identical navy, one small Anagram on each sleeve. Loewe will take that over a trophy photograph. It lasts longer.