Photography courtesy of CR Fashion Book / Ferrari
The Long Read — Issue 03
The Season · Monaco
When fashion took the chequered flag
Louis Vuitton now titles the Monaco Grand Prix. Ferrari dresses Charles Leclerc off the track. The paddock has become fashion’s most watched front row. The question is no longer whether fashion belongs at the circuit. It is whether fashion can keep up.
Twenty-four race weekends per season. A new generation of style figures tracked by millions. LVMH on the trophy, on the timing screens, on the podium. The most demanding street circuit in the world is now, in practical terms, a fashion event.
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