Sunday, 20 September. Alexander McQueen returns to the London Fashion Week schedule that day, showing spring/summer 2027 in the city where the house began. It is the first time McQueen has shown at home since 2001.
Sean McGirr will present the collection. It will be his first show in London as creative director, and his first away from the Paris calendar. Womenswear and menswear walk together. The house has described the collection as a continuation of McGirr's work with McQueen's sharp tailoring and its occasionwear.
Coming home
The house announced the move in June. McGirr placed London at the centre of McQueen, a city whose energy has run through the label from the start. Gianfranco D'Attis, who became chief executive of Alexander McQueen only weeks earlier, called the return a meaningful moment for the house and tied it to a renewed commitment to the British Fashion Council.
The council has been rebuilding its schedule. Laura Weir, its chief executive, said bringing McQueen back to London had been one of her first ambitions in the role. The return sits inside a wider push to draw economic and cultural weight back to British fashion, and few names carry more of it.
The house Lee built
Lee Alexander McQueen founded the label in 1992 and made its reputation in London. The early shows were theatrical and confrontational, staged in the city before the house moved to the Paris calendar in 2001. It has come back in flashes since. In October 2021 it staged an off-schedule show under a clear bubble dome on top of a car park in East London. A year later it showed at the Old Royal Naval College in Greenwich.
Sarah Burton led the house for more than a decade after McQueen's death in 2010. She had joined as an intern and stayed to run it, and her final collection showed in Paris in 2023. McGirr arrived from JW Anderson, where he had headed ready-to-wear, and took the role that autumn.
McQueen was always a London house carrying a Paris address. The clothes are going back to be read in the right light.
The Splendid EditWhat returns
McGirr's debut came in March 2024, in a market hall out in the east of Paris. He looked back to McQueen's spring 1995 collection, to its narrow skirts and moulded bodices, and read them for a new decade. The seasons since have kept circling the archive of hard tailoring the house is known for.
September brings that work back to its source. The clothes will be seen in the city that shaped them, on a schedule McQueen once helped define. For a house owned by Kering and shown for years in Paris, the address carries weight. London made McQueen. In September it gets him back.
Alexander McQueen, Pre-Fall 2026 campaign. Courtesy of Alexander McQueen.
The house has kept its name in the front rank through two decades of Paris shows. It goes back to London with its tailoring intact and a director still early in his tenure. The city that gave McQueen its first audience gets the next chapter.