Celine has kept the public out of Rue Vivienne since it moved in. This October the door opens. For three days LVMH is unlocking sixty-five of its addresses, and the ateliers behind the Hôtel Colbert de Torcy sit near the top of the list.
LVMH has set the dates. Les Journées Particulières run from 16 to 18 October. Forty-six Maisons will open sixty-five venues across eleven countries, all of it free. This is the sixth edition since the group started the exercise in 2011. The premise has not moved. Workshops, cellars, archives and family homes come off the map and into public view for a weekend.
Rue Vivienne
Celine anchors the Paris programme. The ready-to-wear ateliers sit in the Hôtel Colbert de Torcy, a townhouse on Rue Vivienne a short walk from the old Bibliothèque nationale. They have never opened to visitors. This is where the collections are cut and assembled, the rooms behind the runway rather than the boutique floor.
Michael Rider took creative direction of the house last year and showed his first collection in the autumn. Opening the workrooms puts the making on view at the moment the label is being redrawn. Visitors will see the tables, the toiles and the hands, the stretch of the process that stays hidden during a show.
The gesture fits the house. Céline Vipiana built her name on leather and precision before ready-to-wear ever arrived. Phoebe Philo and Hedi Slimane each rewrote the label in turn. Rider inherits a house that has changed its handwriting more than once, and the ateliers are where that handwriting is actually set down.
The source
The edition carries a title, At the Source of Dreams. LVMH has built it around three ideas: nature, culture and craft. Nature covers the raw materials and the land the Maisons draw from. Culture covers the histories and the buildings they grew out of. Craft covers the gesture, the technique handed from one pair of hands to the next.
Antoine Arnault, who runs image and environment for the group, framed the theme as a return to where the dream begins, the places the Maisons come from and the people who keep them going. The group counts 280 métiers and more than 320 artisans it calls Virtuosos. The weekend is built to put faces to those numbers.
An atelier says more in an afternoon than a campaign says in a season.
The Splendid EditAsnières
Louis Vuitton opens more than one door. The Atelier d’Asnières, the workshop on the edge of Paris where the house has made trunks since the nineteenth century, welcomes visitors alongside the family home on the same grounds. In the Loir-et-Cher, the Abbaye de Vendôme will show the work in precious leathers.
The savoir-faire runs past France. In Switzerland, La Fabrique du Temps opens its watchmaking benches. In Italy, at Fiesso d’Artico, the shoe manufacture shows how the house builds a sole. Each site isolates one discipline and lets the public stand next to it.
Courtesy of LVMH — Les Journées Particulières 2026, At the Source of Dreams
Further afield
The map stretches wider still. Casa Loewe in Madrid turns on weaving, the craft the Spanish house was built on. Loro Piana opens its site at Ghemme, in Piedmont, around knitwear. Bvlgari unlocks the historic store on Via dei Condotti in Rome. In New York, Tiffany opens the workshop where the Bird on the Rock is set. Shanghai hosts a new gathering that draws several Maisons together around French craft.
Christian Dior’s own house joins the list. The Château de La Colle Noire, the couturier’s residence in Provence, opens its rooms and gardens. It is a rare look at the private world of the designer whose name still runs the largest fashion house in the group.
Paris keeps a few turns outside fashion. Paris Match opens an archive room of press photography for the first time, seventy-five years of it. La Samaritaine offers an experience in the first hours of the morning, before the store fills. The spread is deliberate. LVMH wants the weekend read as a group, not a single house.
October
Elsewhere the group leans on access. Guerlain opens a reserve to a handful of visitors. Sephora runs sign-language masterclasses in São Paulo. Antoine Dupont, the rugby captain who signed with Louis Vuitton, has been walking the workshops to rally the teams before the doors open.
Registration opens in September on the event site, and the three days will move fast once the slots appear. The popular rooms go first. Celine on Rue Vivienne will be among the ones people chase, a workroom that has stayed shut walking into daylight for one weekend.
A finished garment hides its own making. For three days in October the group is doing the opposite, and the address on Rue Vivienne is the one to book.
The Splendid Edit on Les Journées Particulières 2026, running 16 to 18 October across 65 venues in 11 countries. Details from LVMH.
Image courtesy of LVMH — Les Journées Particulières 2026